The Belief Of Knowledge And Wisdom - 1296 Words

Is it fair to say that opinion is based in the assumption of knowledge? Are philosophers not putting forth their opinions about life and what they think the truth is? Isn’t philosophy based on the opinions of their studying of human nature? Are philosophers stating truths or are they stating opinion? Can we truly know that what we critical thinkers think is true and does it have merit or is it only our reality that allows us to differentiate between opinion and what we call truth, knowledge and wisdom? I would argue philosophers and critical thinkers are still in the allegorical cave. Is it fair to say that opinion is based in the assumption of knowledge? Knowledge is â€Å"The fact or condition of knowing something with familiarity gained through experience or association. [The] acquaintance with, or understanding of science, art, or technique. The fact or condition of being aware of.† Whereas the meaning of opinion is to think, judge and conjecture according to the dictionary, and the Oxford living dictionary states it is to think or believe. Meriam Webster â€Å"a view, judgement†¦belief stronger than impression and less strong than positive knowledge†¦a formal expression of judgment or advice by an expert.† If an opinion can be given by an expert in the field, it is safe to assume for the sake of this essay some of the are also giving their view point out of the their expert knowledge from knowing something that is familiar, gained through association or experience. However IShow MoreRelatedThe Quality Of Self Reliance953 Words   |  4 Pagescontrolled by their own destiny, which was unable to deny. Though Oedipus and Socrates demonstrated their wisdom that was superior than the Plebeians when facing puzzles, the types of wisdom they possessed were different to some extent, and this is the main factor that caused different experience in their later life. The quality of self-reliance is a representation to imply on the traditional belief, which is that a hero-type would be willing to fight against own destiny, though the consequence wouldRead MoreThe Philosophies Of The Philosopher Socrates1463 Words   |  6 Pageswill also use supplementary analysis from Socrates by George Rudebusch. The second section of this paper will be a critique of Socrate’s worldviews. Part 1: Socrates’ Worldview Knowledge In the Apology, Socrates states â€Å"†¦that real wisdom is the property of the god, and this oracle is his way of telling us that human wisdom has little or no value† (Apology 23a). Upon hearing that the god at Delphi had pronounced Socrates the wisest among men, Socrates sets out to find someone that is wiser than himRead MoreAnalysis Of Plato s The Apology 1198 Words   |  5 Pagesbelieved in practicing and teaching philosophy even if that meant going against the Athenian law. He believed above all that he should not go against his own beliefs. In his defense, Socrates claims that an â€Å"unexamined† life is not worth living. What he means by this is that living an unexamined life means living a life without any knowledge and wisdom. Plato’s â€Å"The Apology† emphasizes the importance of asking questions and seeking for the truth. â€Å"The greatest good of man is daily to converse aboutRead MoreA Leader s Courage, Knowledge, And Wisdom1397 Words   |  6 Pages Introduction A Leader’s Courage, Knowledge, and Wisdom The book Resilient Leader discusses many avenues of direction to promptly lead and organize. The three components learned will be discussed in this paper are courage, knowledge and wisdom, these three components have a congruent purpose that will be explained in this paper. The next section includes strategies that organizations can use to improve their processesRead MoreCourage Is The Preservation Of A Moral Knowledge1107 Words   |  5 PagesTodd Link Lieutenant Colonel Uhl Philosophy 310 13 September 2015 Knowledge is Power†¦and Apparently Knowledge is Courage Too â€Å"We can’t do it†¦ We’re gonna be in the Hudson.† These were Captain Chesley B. â€Å"Sully† Sullenberger’s unforgettable words on 15 January 2009, just minutes before he miraculously landed US Airways Flight 1549 in the Hudson River after losing both engines due to multiple bird strikes two minutes after takeoff (US). Due to the extensive training, considerable flying time, andRead MoreComparing The Theaetetus And The Nature Of Love1602 Words   |  7 Pages There are many connections between the nature of knowledge in the Theaetetus and the nature of love in the Symposium. The concept of philosophy brings together the nature of knowledge and love. Notably, Diotima calls Love a lover of wisdom which in Greek means literally a philosopher (Benjamin Jowett, trans. Plato, Symposium and Phaedrus 27). Philia means, love and sophia means wisdom. The main topic of Plato’s Symposium is the question â€Å"what is love†. It is a record of six speechesRead MoreMy Personal Definition Of Philosophy978 Words   |  4 Pagesreferenced in The Philosopher’s Way by John Chaffee the Greek origin of the work is love and wisdom, philiein, meaning love and Sophia, meaning wisdom. Thus creating a simple definition for philosophy to be the love of wisdom (Chaffee). My personal definition of philosophy would expand on that concept and define it to be, the exploration and examination of thoughts, experiences, and knowledge through wisdom. Philosophy can take a simple concept and dissect the statement not only searching for the depthRead MoreSimilarities Of Socrates And Machiavelli1669 Words   |  7 Pagesunderstand the similarities and differences between the two philosophers, and then analyze if Socrates would find his ruling system to be efficient. Socrates and Machiavelli value the qualities of a strong and fair ruler, however they differ in their beliefs on what means a ruler should use to remain in power over his people. In the end, Socrates would have found the amorality and absolute power of Machiavelli’s Prince to be a disservice to his people, as truthfulness and honesty are more important qualitiesRead MoreGod Is God? Allah? Yahweh? Essay1293 Words   |  6 PagesIf we created a god, we as humans would now be able to find faith and trust within someone. Over the course of history religions have sprouted across the world, however, they all have similar beliefs. This shows that despite being vastly different, we are all still very much the same. Religion and a belief was sculpted in hopes of giving people faith and giving reason to there unanswerable questions. Over the semester it is easy to see that there is a clear correlation between the two being thatRead MorePlatos and Aristotles Views on Knowledge1407 Words   |  6 PagesPlatos and Aristotles Views on Knowledge Plato and Aristotle view knowledge and the process whereby it is obtained. They both point out that many epistemological concepts which they believe where knowledge comes from and what it is actually. Most of them have been astonished me in certain ways, but I found that rationalism and wisdom consists in knowing the cause which made a material thing to be what it is make the most sense to me regarding the nature of knowledge. As the following, we will discuss

The Ethical Theory Of Torture - 1111 Words

I have decided to write about the topic of torture, and will argue both sides of this ethical dilemma. To begin let’s talk about what defines torture. Torture is defined as one inflicting a great amount of physical pain or a great deal of mental anxiety and suffering on another person or persons. Torture became widely talked about, and a greatly debated ethical issue, when Inmates at a detainment camp at Guantanamo Bay were interrogated in the attempt to gather information to prevent domestic terror attacks or to gather information on al-Qaida forces in the Middle East. The base became famous when it was discovered that inmates at the facility were being tortured in ways that did not comply with the Geneva Convention. This brought forth the ethical issue of torture and sparked debate around the world on whether we should be conducting torture for national purposes or if it poses an ethical dilemma worldwide. I think the idea of torture can be considered justifiable under certain circumstances. The ethical theory of utilitarianism is a philosophical viewpoint which I believe would condone the idea of torture. Utilitarianism is a consequentialist view of ethics that focuses on the outcomes or consequences of certain actions, rather than the motivations or the character of the person taking the action. The core belief behind utilitarianism is the principle of happiness. This means actions should be based on their morality and based on how much utility is created. So howShow MoreRelatedEssay on Code of Ethics and Security Case Study1600 Words   |  7 PagesYears in Torture Case†, we evaluate from four different perspectives the different ethical theories; ethical relativism, ethical egoism, deontological ethics and ontological ethics to determine how the different perspectives support or condemn the conduct in this  case study. The case involves the brutal sodomizing of a black male Haitian immigrant, Abner Louima by two white New York police officers in 1997 (Hays, 2000). Upon review of each perspective, we will recommend which ethical theory resolvesRead MoreEssay about The Ethics of Torture1633 Words   |  7 Pages In the United States legal system, torture is currently defined as â€Å"an act committed by a person acting under the color of law specifically intended to inflict severe physical or mental pain or suffering (other than pain or suffering incidental to lawful sanctions) upon another person within his custody or physical control.† as defined by Office of the Law Revision Counsel, U.S. House of Representatives (US Code, 1) Though this is a seemingly black and white definition, the conditional â€Å"†¦otherRead MoreAnalysis Of Ayer s Theory Of Emotivism1490 Words   |  6 Pages Ayer’s argument in Emotivism avoids Moore’s argument. In A.J. Ayer’s theory of Emotivism, he gives the modified version of Verification Principle and in my essay I will try to accomplish how using this modified version of verification principle. We can set our standards for the moral knowledge. A.J. Ayer, responded to the argument of moral knowledge with his theory of Emotivism. In his theory, A.J. Ayer states that ethical judgments are merely expressions of emotion. Moral judgements do not holdRead MoreTorture and Ethics1447 Words   |  6 PagesTour Torture and Ethics Paper CJA 530 January 31st, 2011 Eddie Koen Torture and Ethics Paper Torture is something that is known as wrong internationally. Torture is â€Å"deliberate, systematic or wanton infliction of physical or mental suffering by one or more persons acting on the orders of authority, to force a person to yield information, to confess, or any other reason† (World Medical Association, 1975, pg.1). There is a general consensus that there is a rightRead MoreEssay on Death or Life1061 Words   |  5 Pagesdegrading treatment or punishment. First, Because one commits a crime does not justify us also committing a crime. In some instances we use horrible techniques to get information.† The deontological theory states that people should adhere to their obligations and duties when analyzing an ethical dilemma. This means that a person will follow his or her obligations to another individual or society because upholding ones duty is what is considered ethically correct. â€Å"(Rainbow) Does that mean thatRead MoreA Man Without Ethics Is A Wild Beast Loosed Upon The World Essay1745 Words   |  7 Pagesto evaluate different ethical approaches to find the best resolution. Moreover, one should say that an individual should examine the case through a lens of three major ethical theories, namely deontology, utilitarianism, and virtue ethics. Therefore, when presenting a viable solution to the case, it is essential to explore central premises of each theory while determining them to the overall notion of moral demandin gness. Furthermore, it is crucial to compare mentioned ethical approaches to determineRead MoreEthics Of Torture And Torture1113 Words   |  5 Pages Ethics of Torture The Merriam-Webster dictionary defines torture as the act of causing severe physical pain as a form of punishment or as a way to force someone to do or say something. But what would one call morally acceptable torture? Is sleep depriving a criminal in order to find out the location of a missing person wrong? Does waterboarding a terrorist to find out information count as a morally correct reason to torture? Recently the C.I.A. released a detailed torture report to the publicRead MoreThe Moral Principles Of Torture991 Words   |  4 Pagesprinciples of torture. Torture has been carried out or sanctioned by individuals, groups, and states throughout history from ancient times to modern day, and forms of torture can vary greatly in duration from only a few minutes to several days or longer. (Torture, 2016). Torture is the act of inflicting excruciating pain, as punishment or revenge, as means of getting a confession or information, or for sheer cruelty. (Torture, 2016). Now that we have an idea behind the meaning of torture, we need toRead MoreIs Utilitarianism Too Demanding?1046 Words   |  5 PagesUtilitarianism is clearly a demanding theory. The theory can sometimes fail to live up to expectations, if the demands of the theory have not been maximised for the sum total of welfare in the universe. When there is singular distress some hardships cannot be alleviated, providing that per forming an alternative action cannot do even more good. John Mackie argued utilitarianism as an â€Å"ethics of fantasy†. A theory that is so demanding must turn out to be counterproductive. If all requirements wereRead MoreEthical Positions Research Paper : Torture1517 Words   |  7 PagesEthical Positions research paper Olivier Ishtiaq Torture Since -9/11, torture has been official US policy by George Bush at the highest levels of government. On September 17, 2001, George Bush signed a secret finding empowering CIA to Capture, Kill, or Interrogate Al-Queda Leaders. (Lendman, 2008). It also authorized establishing a secret global facilities to detain and interrogate them without guidelines on proper treatment. In the same time, Bush approved a secret high-value target list of

Marketing Research on Tea Industry in India Free Essays

MARKET RESEARCH ON MAJOR TEA BRANDS IN INDIA Siddhartha Lodha PG-A History of Packed Tea in India The history of tea dates back to 750-500 BC. Researchers have found that the cultivation and consumption of tea has been taking place since more than a thousand years. However, commercial consumption of tea started with the British rule. We will write a custom essay sample on Marketing Research on Tea Industry in India or any similar topic only for you Order Now It has now become a part of the Indian culture. Tea laid it’s foundation in India at the turn of the 20th century, when the major emphasis was on the exports of Tea. Earliest reference to a domestic market came from MacKay of Brooke Bond. Equipped with capital and premises, Mackay settled down to serious business. Mackay clearly identified his objectives as to pick up teas suitable for Brooke Bond blends at home, rather than getting them at London and to create and make profitable, a packet and blended tea trade in India and generally in the East. In the early 20th Century, much of India was orthodox and all foreign habits were considered alien and against Indian ethos and culture. In fact, later, when tea was officially promoted by the Tea Market Expansion Board, strong religious pressure groups launched antitea campaigns against tea drinking. The domestic market was very small and hardly able to sustain. Packing material, mainly caddies and cardboard cartons, were imported the UK and the tea was floor-blended and hand-packed. Sales totalled around 17,000 lbs. and the whole operation produced a loss without inclusion of overheads and other costs. It therefore needed a great commitment to persevere this kind of a venture. Backed by the promotion and propaganda efforts of the Tea Market Expansion Board that became the Indian Tea Board through the pioneering efforts of Brooke Bond (more about this later), a strong demand was created for tea as a beverage and the Indian masses avidly took to tea. However, much of the fallout of this phenomenon went to loose teas because of the price factor, so we see a strange development in the packet teas trade in India. In the early years, i. e. the first three decades of the century, the trade was predominantly in the hands of foreign companies and the incipient demand was centered on a small segment, introduced to tea through the Western industrial civilization. The early brand names were based on colors — Red label, Violet label, Green label. The first sale record in India was in April 1903 and the entry reads: Red Label †¦ 720 lbs. Violet Label †¦ 300 lbs. Green Label †¦180 lbs. The fact that Brooke Bond Red Label recorded 720 lbs. as a very auspicious augury for this famous brand, which attained dizzy heights in later years to become the largest selling brand in the world. The early entrepreneurs of packet tea marketing realised that if the trade had to expand, the purchase price of the tea had to be more affordable for their Indian consumer and the tea had to be better presented. In India however, the main consideration was price, one that the lower economic section of th e Indians could afford. When the brands were first launched in the first decade of the century, the cost of the tea in the packet was roughly 60% of the total price. Despite this, prices were considered high. But the demand had been created and was snowballing — opening the floodgates to loose teas, which were at least 20% cheaper than the corresponding tea in packets. Opinions on the worth and prospects of the internal business seemed gloomy. One opinion was that â€Å"Indians can never become tea-minded†. This was based on the English custom of brewing tea in pots, using a long leaf — a leisurely and luxurious habit. It is interesting to note that very early in the century, the marketers of packet tea recognised that if tea had to be made popular among Indians, it had to be presented differently, keeping in mind the Indian cooking habit of boiling. So dust tea was born. ‘Kora’ was the first brand to be introduced by Brooke Bond in paper form packets. The real expansion of the packet business in India came in the early l920s, with the introduction of the direct selling system by Brooke Bond. As was said earlier, the distribution was left in the hands of distributors and stockists who could do a maintenance job but could not do anything to create demand. The depot system or direct selling system helped in introducing tea to the vast population of India but it meant a heavy investment in marketing in the earlier years. It helped in establishing a two-way communication between the salesman and retailer and cemented a personal relationship between them. For a product like tea, where freshness was an important factor, it helped in ensuring stock rotation. Under this system, the companies like Brooke Bond and Lipton, who followed suit through their own personnel, called on all retail outlets on a regular basis and supplied tea on a cash-on-delivery basis. There was no need for the retailer to carry any large inventory, as the calls were on a weekly basis. The system backed by the effective propaganda by the Tea Board really sparked off a consumption explosion, taking India to the position of the largest tea-drinking nation in the world. Today tea has become established as a food habit in all socio-economic sections. In India, tea is an essential item of domestic consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, directly and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs. 10,000 crore in the previous year. Top Tea Brands in India Brooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. The values and personality of the master brand Brooke Bond reflect a warm, sociable, approachable, perceptive and dependable entity. Brooke Bond is the tea expert that selects the best at every stage – from the garden to the cup. The brand, therefore, is seen to offer the appropriate teas for all tea moments in the consumers’ lives. Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society. For over 4 decades, Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market First Premium Tea Brand First to introduce tea bags First to usher in new formats and concept, like instant tea – Dessert Tea Brand ambassadors personify the true essence of Taj Mahal (Ustaad Zakir Hussain, Saif Ali Khan) Red Label contains natural flavonoids that helps improve blood circulation and keeps you healthy. Red Label Natural Care has a mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom. Red Label Dust has strength, taste and comes with the Red Label promise of great quality. Red Label Special has extra-long leaves to give you great taste, colour and superior aroma. Entered the lives of the contemporary Indian housewife in the 1990s. Unique and refreshing blend of tea that’s sprinkled with fresh green tea leaves. It’s her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. The advertising communication for Taaza is a reflection of this relationship. Chronicle of the aspirations of a housewife over the past two decades. 4th largest tea brand in India with a portfolio spanning in both leaf and dust segments. 3 Roses which was synonymous to the trinity of perfect colour, perfect strength and perfect taste 3 Roses stood as the bedrock for strengthening a married couple’s relationship with each other 3 Roses has redefined the nature of relationship shared between married couples in India Brooke Bond Sehatmand (Arogya) was launched in early 2010. Brooke Bond Sehatmand with Vitamin Power, helps to keep families healthier through their favourite daily beverage 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12 Brooke Bond Sehatmand successfully runs the ‘Sehatmand Parivaar, Sehatmand Bharat’ movement – an initiative to reach and make a difference to 500 million families across villages in India through education on health and nutrition. nd most trusted beverage brand in India Market leader measured by volume and value branded packet tea Has transformed the way beverages are marketed by positioning tea as a catalyst for social change Promotes social awakening and action through its landmark ‘Jaago Re’ marketing campaigns References: 1. History of Packet Tea : http://www. contemporarybrokers. com/item. aspx? id=100 2. Brooke Bond Brands : http://www. brookebondheal th. com/our-brands. asp 3. How to cite Marketing Research on Tea Industry in India, Essays

Marketing Research on Tea Industry in India Free Essays

MARKET RESEARCH ON MAJOR TEA BRANDS IN INDIA Siddhartha Lodha PG-A History of Packed Tea in India The history of tea dates back to 750-500 BC. Researchers have found that the cultivation and consumption of tea has been taking place since more than a thousand years. However, commercial consumption of tea started with the British rule. We will write a custom essay sample on Marketing Research on Tea Industry in India or any similar topic only for you Order Now It has now become a part of the Indian culture. Tea laid it’s foundation in India at the turn of the 20th century, when the major emphasis was on the exports of Tea. Earliest reference to a domestic market came from MacKay of Brooke Bond. Equipped with capital and premises, Mackay settled down to serious business. Mackay clearly identified his objectives as to pick up teas suitable for Brooke Bond blends at home, rather than getting them at London and to create and make profitable, a packet and blended tea trade in India and generally in the East. In the early 20th Century, much of India was orthodox and all foreign habits were considered alien and against Indian ethos and culture. In fact, later, when tea was officially promoted by the Tea Market Expansion Board, strong religious pressure groups launched antitea campaigns against tea drinking. The domestic market was very small and hardly able to sustain. Packing material, mainly caddies and cardboard cartons, were imported the UK and the tea was floor-blended and hand-packed. Sales totalled around 17,000 lbs. and the whole operation produced a loss without inclusion of overheads and other costs. It therefore needed a great commitment to persevere this kind of a venture. Backed by the promotion and propaganda efforts of the Tea Market Expansion Board that became the Indian Tea Board through the pioneering efforts of Brooke Bond (more about this later), a strong demand was created for tea as a beverage and the Indian masses avidly took to tea. However, much of the fallout of this phenomenon went to loose teas because of the price factor, so we see a strange development in the packet teas trade in India. In the early years, i. e. the first three decades of the century, the trade was predominantly in the hands of foreign companies and the incipient demand was centered on a small segment, introduced to tea through the Western industrial civilization. The early brand names were based on colors — Red label, Violet label, Green label. The first sale record in India was in April 1903 and the entry reads: Red Label †¦ 720 lbs. Violet Label †¦ 300 lbs. Green Label †¦180 lbs. The fact that Brooke Bond Red Label recorded 720 lbs. as a very auspicious augury for this famous brand, which attained dizzy heights in later years to become the largest selling brand in the world. The early entrepreneurs of packet tea marketing realised that if the trade had to expand, the purchase price of the tea had to be more affordable for their Indian consumer and the tea had to be better presented. In India however, the main consideration was price, one that the lower economic section of th e Indians could afford. When the brands were first launched in the first decade of the century, the cost of the tea in the packet was roughly 60% of the total price. Despite this, prices were considered high. But the demand had been created and was snowballing — opening the floodgates to loose teas, which were at least 20% cheaper than the corresponding tea in packets. Opinions on the worth and prospects of the internal business seemed gloomy. One opinion was that â€Å"Indians can never become tea-minded†. This was based on the English custom of brewing tea in pots, using a long leaf — a leisurely and luxurious habit. It is interesting to note that very early in the century, the marketers of packet tea recognised that if tea had to be made popular among Indians, it had to be presented differently, keeping in mind the Indian cooking habit of boiling. So dust tea was born. ‘Kora’ was the first brand to be introduced by Brooke Bond in paper form packets. The real expansion of the packet business in India came in the early l920s, with the introduction of the direct selling system by Brooke Bond. As was said earlier, the distribution was left in the hands of distributors and stockists who could do a maintenance job but could not do anything to create demand. The depot system or direct selling system helped in introducing tea to the vast population of India but it meant a heavy investment in marketing in the earlier years. It helped in establishing a two-way communication between the salesman and retailer and cemented a personal relationship between them. For a product like tea, where freshness was an important factor, it helped in ensuring stock rotation. Under this system, the companies like Brooke Bond and Lipton, who followed suit through their own personnel, called on all retail outlets on a regular basis and supplied tea on a cash-on-delivery basis. There was no need for the retailer to carry any large inventory, as the calls were on a weekly basis. The system backed by the effective propaganda by the Tea Board really sparked off a consumption explosion, taking India to the position of the largest tea-drinking nation in the world. Today tea has become established as a food habit in all socio-economic sections. In India, tea is an essential item of domestic consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, directly and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs. 10,000 crore in the previous year. Top Tea Brands in India Brooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. The values and personality of the master brand Brooke Bond reflect a warm, sociable, approachable, perceptive and dependable entity. Brooke Bond is the tea expert that selects the best at every stage – from the garden to the cup. The brand, therefore, is seen to offer the appropriate teas for all tea moments in the consumers’ lives. Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society. For over 4 decades, Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market First Premium Tea Brand First to introduce tea bags First to usher in new formats and concept, like instant tea – Dessert Tea Brand ambassadors personify the true essence of Taj Mahal (Ustaad Zakir Hussain, Saif Ali Khan) Red Label contains natural flavonoids that helps improve blood circulation and keeps you healthy. Red Label Natural Care has a mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom. Red Label Dust has strength, taste and comes with the Red Label promise of great quality. Red Label Special has extra-long leaves to give you great taste, colour and superior aroma. Entered the lives of the contemporary Indian housewife in the 1990s. Unique and refreshing blend of tea that’s sprinkled with fresh green tea leaves. It’s her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. The advertising communication for Taaza is a reflection of this relationship. Chronicle of the aspirations of a housewife over the past two decades. 4th largest tea brand in India with a portfolio spanning in both leaf and dust segments. 3 Roses which was synonymous to the trinity of perfect colour, perfect strength and perfect taste 3 Roses stood as the bedrock for strengthening a married couple’s relationship with each other 3 Roses has redefined the nature of relationship shared between married couples in India Brooke Bond Sehatmand (Arogya) was launched in early 2010. Brooke Bond Sehatmand with Vitamin Power, helps to keep families healthier through their favourite daily beverage 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12 Brooke Bond Sehatmand successfully runs the ‘Sehatmand Parivaar, Sehatmand Bharat’ movement – an initiative to reach and make a difference to 500 million families across villages in India through education on health and nutrition. nd most trusted beverage brand in India Market leader measured by volume and value branded packet tea Has transformed the way beverages are marketed by positioning tea as a catalyst for social change Promotes social awakening and action through its landmark ‘Jaago Re’ marketing campaigns References: 1. History of Packet Tea : http://www. contemporarybrokers. com/item. aspx? id=100 2. Brooke Bond Brands : http://www. brookebondheal th. com/our-brands. asp 3. How to cite Marketing Research on Tea Industry in India, Essays